When most people think about creating a website, they imagine colours, layouts, and images. But often, the biggest challenge isn’t design at all ~ it’s finding the right words. Words that feel true, words that carry energy, words that capture what you do in a way that feels authentic and inviting.
As a holistic web designer, I know this challenge well. I’ve seen brilliant, passionate creatives freeze when it comes to writing about their work. And I completely understand why. It’s not always easy to talk about yourself, your values, or your services in a way that feels natural. But here’s the truth: when you find the right words, your website shifts from being just a page online to becoming a living, breathing expression of who you are.
Why the Right Words Matter
Your words are the first connection people have with your work. Design draws them in, but words create the bridge. The right words are what turn curiosity into trust, and trust into meaningful relationships. They help your dream clients feel understood before they’ve even spoken to you.
Think about the last time you came across a website that felt off. Maybe the design was fine, but the words felt stiff, disconnected, or overly salesy. That’s the power of language. The right words make you lean in, while the wrong ones can make you quietly close the page.
Holistic web design, for me, is about making sure your website speaks with clarity and compassion ~ blending beautiful visuals with words that feel like home to your audience.
Why Finding the Right Words Is So Difficult
For many business owners, especially creatives, healers, or soulful entrepreneurs, writing about yourself feels strange. It’s easy to talk about your passion in conversation, but when you sit down to write, it suddenly feels too big, too complicated, or too personal.
Here are a few reasons why finding the right words can feel so hard:
- You’re too close to your work. It’s hard to see your own story clearly when you’re living it every day.
- You want to sound professional ~ but not cold. Balancing warmth and authority can feel tricky.
- You’re afraid of saying too much or too little. Do you explain everything, or keep it simple?
- You want to be unique. But that pressure can lead to overthinking every sentence.
This is why so many websites end up with text that doesn’t truly reflect the energy of the person or brand behind it.
How I Help Clients Find Their Words
Part of my role as a holistic web designer is to guide clients through this process. I listen deeply, ask thoughtful questions, and translate your story into language that feels clear, soulful, and true.
I believe words carry energy. The right words don’t just describe what you do ~ they resonate with the people who need you most. That’s why I shape content with intention, making sure every phrase reflects your values, your voice, and your unique spirit.
And yes, I’ll admit ~ sometimes I use tools and creative aids, like AI, to help polish or refine the tone. But the heart of the words always comes from you. These tools are like a mirror, helping me reflect your energy back in a way that feels harmonious.
The Magic of the Right Words
When your website finally “speaks” with the right words, something shifts. Clients feel it immediately ~ they read your homepage and think “Yes, this is exactly what I’ve been looking for.”
Here’s what the right words can do for you:
- Attract the clients who align with your energy and values.
- Build trust and connection before the first conversation.
- Express your work with clarity instead of confusion.
- Make your website feel alive and soulful.
- Help you feel proud to share your site, knowing it truly represents you.
It’s a subtle magic, but it’s powerful.
Bringing Words and Design Together
For me, design and writing are inseparable. The right words need the right space to breathe, and the right design needs words that carry meaning. With my background in art and illustration, I see websites as layered canvases ~ where imagery, colour, and text come together to tell one story.
This is where holistic web design becomes different from traditional design. It’s not about forcing generic templates or corporate tones. It’s about weaving together visuals, flow, and words that align with your purpose and create an authentic connection with your audience.
Finding Your Voice
If you’ve been struggling to find the right words for your website, you’re not alone. So many soulful entrepreneurs, healers, and creatives get stuck at this stage. But it doesn’t have to feel heavy. With guidance, clarity, and a little creative magic, you can discover the words that truly represent your work.
Because at the end of the day, your website isn’t just about being online. It’s about creating a digital home that feels like you. And when you fill it with the right words, people will feel it too.